Showing posts with label Web. Show all posts
Showing posts with label Web. Show all posts

Tuesday, October 29, 2013

Web Giants Threaten End to Cookie Tracking

Balance of Power in Ad Industry at Stake as Google, Microsoft Seek to Control Web Tracking
The Wall Street Journal
By ELIZABETH DWOSKIN
Updated Oct. 28, 2013 6:50 p.m. ET
The end could be near for cookies, the tiny pieces of code that marketers deploy on Web browsers to track people's online movements, serve targeted advertising and amass valuable user profiles.