By BETTINA WASSENERJAN. 20, 2014
The New
York Times
HONG KONG —
BoConcept, a Danish furniture company that has more than 260 stores around the
world, opened an outlet in Hong Kong last week amid flashing cameras, the
deafening noise of drums and cymbals and a pair of lion dancers performing a
traditional ceremony aimed at bringing good fortune to the shop.
The store
is the first in Hong Kong for BoConcept, but the company already operates 18 in
mainland China
and is planning another six to eight across the country as it bets that rising
affluence will continue to lift demand for its sleek sofas and coffee tables.